E-commerce
Fashion brand
A fashion label doing EGP 40k a month. In our first 23 days we took it to EGP 101k — and nearly doubled the return on every pound of ad spend.
Case study20266.17x
Return on ad spend
3.52→6.17
6.17x
Return on ad spend
3.4x
Daily sales rate
-27%
Cost per order
The numbers, before and after
| Metric | May 2026 · 31 days | 19 Jul – 10 Aug · 23 days | Change |
|---|---|---|---|
| Return on ad spend (ROAS) | 3.52 | 6.17 | +75% |
| Cost per purchase | EGP 256 | EGP 186 | -27% |
| Average daily sales | EGP 1,301 | EGP 4,422 | 3.4x |
| Gross sales | EGP 40,330 | EGP 101,709 | +152% |
| Orders | 51 | 96 | +88% |
| Purchases from ads | 36 | 91 | +153% |
| Cost per 1,000 impressions | EGP 140 | EGP 113 | -19% |
| Returns as % of sales | 21.6% | 18.1% | -3.5 pts |
| Ad spend | EGP 9,233 | EGP 16,952 | +84% |
Figures are taken directly from the store dashboard and Meta Ads Manager for both periods. Note that spend rose 84% while sales rose 152% — every pound worked harder, rather than us simply spending more.
The proof
Direct screenshots from the store dashboard and Meta Ads Manager.
The challenge
The brand was already running ads, but results had plateaued: May 2026 closed at EGP 40,330 across 51 orders, a 3.52 ROAS and EGP 256 per purchase. The problem wasn't underspending — budget was spread across campaigns with no clear winner, and the offer wasn't compelling enough to close the sale.
What we did
- 1We audited every live campaign and pinpointed exactly what was earning and what was burning budget — before changing anything.
- 2We built a new offer designed to pull in a wider segment and lift order value, instead of chasing the same narrow audience.
- 3We produced several distinct creative formats and tested them head-to-head until the winning ad and winning product surfaced.
- 4We shifted the bulk of the budget onto the winners and cut the rest — spend rose 84% while sales rose 152%.
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